From Booze to Beauty: How Orderoo is Changing the Way Adelaide Does Home Services

Adelaide residents are increasingly seeking convenience in every aspect of daily life, from how they enjoy a Friday night drink to how they manage their personal care and home services. This growing appetite for easy, reliable access to services is reshaping local consumer behavior—and Orderoo is at the heart of that transformation.

Orderoo began its journey in 2019 in Port Lincoln, offering food and alcohol delivery. Fast-forward to today, and the platform is rapidly evolving into a full-service on-demand marketplace. From delivering your favorite craft beer or bottle of wine to offering beauty treatments, house cleaning, and more at the click of a button, Orderoo is redefining what local convenience looks like in Adelaide.

A Seamless Pivot from Drinks to Services

Orderoo’s move into the broader on-demand services market is well timed. According to Expert Market Research, the on-demand home services market in Australia was valued at AUD 183.09 million in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 18.30% from 2025 to 2034, potentially reaching AUD 982.91 million by 2034. This rapid growth is driven by the flexibility it offers consumers—letting them choose exactly when and how they want services like cleaning, plumbing, and personal care, all without the delays of traditional booking systems.

Having already built trust with customers through reliable alcohol deliveries, Orderoo is leveraging that foundation to expand its offerings. The shift isn’t just logical—it’s strategic. The same consumers who appreciated fast drink deliveries on a weekend are now turning to Orderoo to book a home cleaner before guests arrive or schedule a massage to unwind after a long day.

What Sets Orderoo Apart

Unlike other platforms that focus solely on one vertical, Orderoo brings together multiple services under one app. That means less time toggling between platforms and more time enjoying life. A few things that distinguish Orderoo:

• Local-first mindset: Orderoo understands Adelaide’s needs and partners with vetted, local professionals.
• All-in-one convenience: Alcohol, food, beauty, and cleaning—available through one seamless interface.
• Commitment to quality: Orderoo ensures its partners meet high service standards so customers get consistent, high-quality results.

Meeting the Changing Expectations of Adelaide Consumers

As lifestyles get busier and expectations rise, convenience is no longer a luxury—it’s essential. From young professionals in the CBD to growing families in the suburbs, Adelaideans want fast, trusted service. Whether it’s a last-minute bottle of Adelaide’s renowned Shiraz or a quick pre-party home cleanup, Orderoo is becoming the go-to for local, responsive service.

Real-Life Applications: How Customers Use Orderoo

Take Sarah, a busy marketing manager in Norwood, who uses Orderoo weekly. On Fridays, she orders her favorite local rosé for delivery, and on Sundays, she books a home cleaning to prep for the week. Or James and Priya, a couple in Glenelg, who recently used Orderoo to get their backyard cleaned and a home massage on the same weekend—all from their phones. These stories highlight the lifestyle appeal of having one app that handles multiple needs.

Supporting Adelaide’s Local Economy

Orderoo’s ecosystem isn’t just about customers—it also empowers local businesses and service professionals. By offering a platform that connects them to a broader audience, Orderoo helps freelancers and small service providers increase visibility and grow sustainably. This creates a positive ripple effect in Adelaide’s economy, keeping money local and promoting entrepreneurship.

Competitive Advantage: Why Users Prefer Orderoo

When comparing Orderoo to other gig-economy platforms, one thing becomes clear: local knowledge matters. While national players may have broader reach, they often lack the tailored service or responsiveness that Orderoo provides in Adelaide. Feedback from users often emphasizes faster response times, more personalized service, and superior customer support.

Expanding Responsibly and Smartly

Looking forward, Orderoo plans to roll out new service categories based on feedback and demand. Beauty at home, mobile massage, house repairs, tutoring, and even pet care are on the horizon. The vision is to offer more than just services—it’s to deliver peace of mind.

As part of this growth, Orderoo is also exploring how technology like AI can personalize user experiences, making recommendations based on past bookings, preferences, and timing—further enhancing convenience for regular users.

Final Thoughts

Orderoo’s transformation from a local alcohol delivery app into a diverse service marketplace shows how well-timed innovation and a focus on real customer needs can drive sustainable growth. By streamlining everyday tasks for Adelaideans, it’s not just keeping up with demand—it’s shaping the future of on-demand living in South Australia.

Whether you need booze for the weekend or a beauty treatment before a big event, Orderoo is ready to deliver—quickly, reliably, and locally.

Note: Always drink responsibly. All alcohol deliveries comply with South Australian regulations and ID verification requirements.