{"id":6433,"date":"2025-10-27T15:03:02","date_gmt":"2025-10-27T04:33:02","guid":{"rendered":"https:\/\/www.orderoo.com.au\/blog\/?p=6433"},"modified":"2025-12-02T20:01:19","modified_gmt":"2025-12-02T09:31:19","slug":"from-made-in-australia-to-back-australia-can-we-rebuild-what-we-lost","status":"publish","type":"post","link":"https:\/\/www.orderoo.com.au\/blog\/from-made-in-australia-to-back-australia-can-we-rebuild-what-we-lost\/","title":{"rendered":"From \u201cMade in Australia\u201d to \u201cBack Australia\u201d: Can We Rebuild What We Lost?"},"content":{"rendered":"\n<p>Walk through any Australian supermarket aisle today and the story is written on the shelves. A sea of imported brands sits beside fewer and fewer local labels \u2014 the green and gold <em>Australian Made<\/em> logo shining like an emblem of resistance.<\/p>\n\n\n\n<p>Now, a new movement wants to change that. The <strong>\u201cBack Australia\u201d<\/strong> campaign \u2014 backed by government, business and media \u2014 calls on Australians to buy, hire and build locally. But behind the patriotic messaging lies a far deeper question: <strong>can a country that once made nearly everything it needed learn to make things again?<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Scale of the Initiative<\/strong><\/h2>\n\n\n\n<p>At the heart of the <em>Back Australia<\/em> effort is the federal government\u2019s <strong>Buy Australian Plan<\/strong> \u2014 a long-term commitment to use the Commonwealth\u2019s purchasing power to strengthen local industry and rebuild domestic capability.<\/p>\n\n\n\n<p>Each year, the Commonwealth Government <strong><a href=\"https:\/\/ministers.finance.gov.au\/financeminister\/media-release\/2025\/03\/06\/buy-australian-plan-defines-australian-business\" target=\"_blank\" rel=\"noreferrer noopener\">procures around A$70 billion<\/a><\/strong> in goods and services, making it one of the most powerful economic levers in the national economy.<br>According to the <a href=\"http:\/\/Commonwealth Government procures around A$70 billion\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Finance<\/a>, in <strong>2023\u201324 the government awarded 83,453 contracts<\/strong> with a <strong>combined maximum value of A$99.6 billion<\/strong>. That total reflects the full value of multi-year agreements publicly tracked through the <strong><a href=\"https:\/\/www.tenders.gov.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">AusTender<\/a><\/strong> system, while actual annual expenditure averages closer to A$70 billion.<\/p>\n\n\n\n<p>The <strong>Buy Australian Plan<\/strong> aims to ensure more of that vast spending benefits Australian-owned businesses, driving investment, innovation, and skilled employment across the country.<br>It is backed by <strong><a href=\"https:\/\/www.finance.gov.au\/business\/buyaustralianplan\" target=\"_blank\" rel=\"noreferrer noopener\">A$18.1 million in funding over four years (from 2023-24)<\/a><\/strong> and <strong>A$1.5 million per year ongoing<\/strong>, which will modernise procurement systems, expand transparency, and make it easier for small and regional businesses to compete for government work.<\/p>\n\n\n\n<p>Under the plan, reforms include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplifying tender processes for <strong>small and medium enterprises (SMEs)<\/strong>;<\/li>\n\n\n\n<li>Introducing a <strong>Secure Australian Jobs Code<\/strong> to promote stable, fairly paid employment;<\/li>\n\n\n\n<li>Embedding <strong>ethical, sustainable, and tax-compliant practices<\/strong> in government contracts;<\/li>\n\n\n\n<li>Expanding opportunities for <strong>First Nations businesses and workers<\/strong>; and<\/li>\n\n\n\n<li>Upgrading <strong>AusTender<\/strong> with clearer data, improved supplier tools, and stronger contract management.<\/li>\n<\/ul>\n\n\n\n<p>Delivery of the initiative sits within the <strong>Procurement Capability Branch<\/strong> of the Department of Finance \u2014 formerly known as the <em>Future Made in Australia Office<\/em> \u2014 which now focuses on helping local suppliers access federal opportunities.<\/p>\n\n\n\n<p>Together, these measures represent one of the most comprehensive overhauls of federal procurement in decades \u2014 positioning government spending as both an operational necessity and a nation-building strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Australia Lost Its Manufacturing Edge<\/strong><\/h2>\n\n\n\n<p>This isn\u2019t the first time Australians have been asked to buy local.<br>For much of the 20th century, <strong>manufacturing was the engine of the Australian economy<\/strong>. According to the <strong><a href=\"https:\/\/www.abs.gov.au\/ausstats\/abs@.nsf\/Lookup\/by%20Subject\/1301.0~2012~Main%20Features~Evolution%20of%20Australian%20Industry~239\" target=\"_blank\" rel=\"noreferrer noopener\">Australian Bureau of Statistics (ABS)<\/a><\/strong>, in the late 1950s and early 1960s manufacturing contributed <em>just under 30 percent<\/em> of national GDP \u2014 its all-time peak.<\/p>\n\n\n\n<p>Today, the <strong><a href=\"https:\/\/www.rba.gov.au\/snapshots\/economy-composition-snapshot\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Reserve Bank of Australia (RBA)<\/a><\/strong> estimates that manufacturing represents only <strong>5.9 percent of national output<\/strong>, the lowest share in modern history.<\/p>\n\n\n\n<p>That\u2019s an astonishing fall \u2014 a six-decade slide from nearly one-third of the economy to barely one-twentieth.<\/p>\n\n\n\n<p>What caused it?<br>From the late 1980s onward, trade liberalisation, deregulation, and the rise of global supply chains made offshoring more attractive. Supermarket consolidation in the 1990s and 2000s \u2014 particularly through Coles and Woolworths \u2014 accelerated the shift by sourcing private-label goods from overseas.<\/p>\n\n\n\n<p>Industry analysis shows that the share of food and grocery manufacturing in Australia has fallen from a much higher level in the mid-20th century to the position we see today.<\/p>\n\n\n\n<p>Manufacturing employment followed the same trend: from one in eight Australian workers in 1990 to around one in twenty today. The result? A leaner, cheaper, more import-reliant economy \u2014 but also a more fragile one.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class='ays-chart-container-google ays-chart-container-4' id='ays-chart-container69f23bd1d11e8' data-id='69f23bd1d11e8'><div class='ays-chart-header-container'><div class='ays-chart-charts-title ays-chart-charts-title69f23bd1d11e8'>Australia&#039;s Manufacturing Share of GDP (1960\u20132025)<\/div><div class='ays-chart-charts-description ays-chart-charts-description69f23bd1d11e8'><\/div><\/div><div class='ays-chart-charts-main-container ays-chart-charts-main-container69f23bd1d11e8' id=ays-chart-line_chart69f23bd1d11e8 data-type='line_chart'><\/div><div class='ays-chart-actions-container'><div class='ays-chart-export-buttons' data-id='4'><\/div><\/div><\/div>\n\n\n\n<p>This simple chart tells the story visually \u2014 Australia\u2019s production base has steadily eroded while imports filled the shelves.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The \u201cBack Australia\u201d Response<\/strong><\/h2>\n\n\n\n<p>The <strong>Back Australia<\/strong> initiative aims to turn the tide, combining policy, consumer behaviour, and cultural identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Policy Leverage<\/h3>\n\n\n\n<p>The <strong>Buy Australian Plan<\/strong> gives priority to bids that deliver wider economic benefits. In 2024-25, over <strong>80 percent of government contracts by value<\/strong> went to Australian suppliers \u2014 a shift that could redirect billions back into the domestic economy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Consumer Trust<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:17% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"The Australian Made logo has become a shorthand for authenticity. Independent research shows trust in the logo exceeds 90 percent, making it one of the strongest consumer brands in the country. That recognition is the campaign\u2019s foundation \u2014 Australians can easily identify local products and consciously choose them.\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"149\" height=\"134\" src=\"https:\/\/www.orderoo.com.au\/blog\/wp-content\/uploads\/2025\/10\/australianmadelogo-1.jpg\" alt=\"\" class=\"wp-image-6441 size-full\"\/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p>The <strong>Australian Made<\/strong> logo has become a shorthand for authenticity. Independent research shows <strong>trust in the logo exceeds 90 percent<\/strong>, making it one of the strongest consumer brands in the country. That recognition is the campaign\u2019s foundation \u2014 Australians can easily identify local products and consciously choose them.<\/p>\n<\/div><\/div>\n\n\n\n<p>Economic modelling promoted by the <strong>Australian Made Campaign<\/strong> suggests that if <strong>every Australian household spent an extra $100 per week on Australian-owned goods and services<\/strong>, the economy could <strong>grow by around $16 billion and create about 40,000 jobs<\/strong>.<br>Even modest changes in spending behaviour, multiplied across millions of households, can have a powerful impact on local businesses \u2014 reinforcing the idea that <em>\u201cBack Australia\u201d begins at the checkout.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Regional Revival<\/h3>\n\n\n\n<p>Nearly half the jobs tied to licensed Australian Made businesses are located outside major cities.<br>From Shepparton\u2019s food processors to Geelong\u2019s advanced manufacturers, regional clusters are emerging \u2014 proving that national industry policy can double as regional development.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Technology and the New Economics of Making Things at Home<\/strong><\/h3>\n\n\n\n<p>One of the biggest reasons Australian consumers turned to overseas products over the past few decades was cost.<br>Lower wages and large-scale manufacturing capacity in countries like <strong>China and India<\/strong> meant imported goods could be produced far more cheaply than local ones.<\/p>\n\n\n\n<p>But that advantage is starting to narrow.<br>With the rise of <strong><a href=\"https:\/\/www.orderoo.com.au\/blog\/australias-ai-and-data-centre-boom-how-artificial-intelligence-is-powering-a-massive-infrastructure-surge\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a>-powered robotics, additive manufacturing, and smart supply-chain automation<\/strong>, production costs are becoming less dependent on human labour and more dependent on technology and energy efficiency.<\/p>\n\n\n\n<p>Modern factories can now use <strong>machine learning and precision robotics<\/strong> to achieve output that once required hundreds of workers \u2014 reducing costs and making small-scale local manufacturing competitive again.<br>It\u2019s a shift from <em>low-cost labour<\/em> to <em>high-tech productivity.<\/em><\/p>\n\n\n\n<p>For Australia, this could be transformative.<br>Instead of trying to compete on price alone, local manufacturers can compete on <strong>speed, quality, and reliability<\/strong>, producing closer to the customer with shorter lead times and greater control over inputs.<\/p>\n\n\n\n<p>Rather than contradicting the \u201cBack Australia\u201d job-creation goal, this technological shift <strong>changes what those jobs look like<\/strong> \u2014 from manual assembly lines to skilled roles in <strong>robotics, <a href=\"https:\/\/www.orderoo.com.au\/blog\/australias-ai-and-data-centre-boom-how-artificial-intelligence-is-powering-a-massive-infrastructure-surge\/\">AI<\/a> maintenance, design, data, and logistics.<\/strong><br>It\u2019s not fewer jobs; it\u2019s <em>smarter<\/em> ones.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why It Matters \u2014 And Why Now<\/strong><\/h2>\n\n\n\n<p>The COVID-19 pandemic exposed just how dependent Australia had become on global supply chains. When overseas factories closed and freight costs spiked, supermarket shelves emptied of basics \u2014 even flour and toilet paper.<\/p>\n\n\n\n<p>While precise figures vary, government data and industry reports show that <strong>Australia now relies heavily on imported manufactured goods<\/strong>, with imports accounting for a growing share of domestic consumption over recent decades. This deep reliance has changed little in recent years, underscoring the slow progress in rebuilding local capability.<\/p>\n\n\n\n<p>The <strong>Back Australia<\/strong> movement is, in many ways, an insurance policy \u2014 rebuilding capacity so that when the next crisis hits, the country can supply its own essentials.<br>It\u2019s also an opportunity to recapture value lost offshore: every <strong>A$1 million<\/strong> of additional manufacturing output supports an estimated <strong>10 full-time jobs<\/strong> across supply chains, according to the Department of Industry (2024).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Hard Truths<\/strong><\/h2>\n\n\n\n<p>Still, rebuilding industry after sixty years of attrition is no small feat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High costs:<\/strong> Local energy and labour prices remain globally uncompetitive, squeezing margins.<\/li>\n\n\n\n<li><strong>Scale limitations:<\/strong> Many sectors are too small to achieve the efficiency global rivals enjoy.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.orderoo.com.au\/blog\/u-s-australia-critical-minerals-deal-what-it-means-for-our-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">Policy<\/a> continuity:<\/strong> Past \u201cbuy local\u201d pushes faded when political cycles changed; longevity matters more than slogans.<\/li>\n\n\n\n<li><strong>Consumer behaviour:<\/strong> Surveys show Australians <em>say<\/em> they prefer local goods \u2014 but price often wins in practice.<\/li>\n<\/ul>\n\n\n\n<p>Without structural support \u2014 investment incentives, infrastructure, and training \u2014 campaigns alone won\u2019t deliver a renaissance.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Turning Point in the Making<\/strong><\/h2>\n\n\n\n<p>Despite those challenges, there\u2019s a sense that this time might be different.<br>The public mood has shifted from complacency to pragmatism. Australians understand that self-reliance isn\u2019t protectionism \u2014 it\u2019s resilience.<\/p>\n\n\n\n<p>Economists describe the shift as a \u201creturn to economic sovereignty.\u201d In an era of supply shocks and geopolitical risk, having the capability to manufacture core products \u2014 from food to medical supplies \u2014 is less about nationalism and more about necessity.<\/p>\n\n\n\n<p>As many industry observers now argue, the real question isn\u2019t whether Australia can afford to back its manufacturing base \u2014 it\u2019s whether it can afford not to.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: From Slogan to Strategy<\/strong><\/h2>\n\n\n\n<p>The words <em>\u201cBack Australia\u201d<\/em> may sound like a marketing line, but they capture something deeper: a recognition that the country must reconnect its economy to its people.<br>The green-and-gold logo is no longer just about pride \u2014 it\u2019s about preparedness.<\/p>\n\n\n\n<p>If Australia can turn this sentiment into sustained strategy \u2014 aligning government procurement, consumer choice and industrial investment \u2014 the payoff could be generational: stronger regional economies, more stable jobs, and a measure of control over our own supply chains.<\/p>\n\n\n\n<p>After six decades of offshoring, the real story of \u201cBack Australia\u201d isn\u2019t nostalgia \u2014 it\u2019s renewal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walk through any Australian supermarket aisle today and the story is written on the shelves. A sea of imported brands sits beside fewer and fewer local labels \u2014 the green and gold Australian Made logo shining like an emblem of resistance. Now, a new movement wants to change that. The \u201cBack Australia\u201d campaign \u2014 backed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[212],"class_list":["post-6433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-misc","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back Australia: How Local Manufacturing and Smarter Tech Can Rebuild the Economy<\/title>\n<meta name=\"description\" content=\"Discover how the Back Australia movement, new technology, and smarter local spending could rebuild jobs and revive Australian manufacturing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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